The water market is ballooning in Africa. It’s currently the most profitable business all category combined.
Here, two French companies were the leaders and dominated the market for a while. But things had started to change dramatically recently. Local entrepreneurs outsmarted them in new products and distribution network.
Beyond all, the most successful local entrepreneurs used their knowledge of people water taste preferences. A clayish soft water would outsell any other scientifically studied water.
Competition is so fierce, head to head, that losers had resorted to bad journalism, supported by dubious TV networks.
Last week, a French government propaganda TV called France24 broadcasted a so called reportage where they fabricated images and used false information to damage the reputation of local producers.
Unlike the paste, local journalists promptly reacted to counter the French propaganda channel with direct visit to incriminated producer. The local producer not only had better tech, but has quality control unmatched by competition. Many were surprised by the behavior of the French government TV.
A big lesson here for those following western propaganda channels like BBC, RFI, CNN, FRANCE24,TV5, etc and their numerous sisters and brothers, is that there would always come a time when vested interests would use those channels against local businesses or our State, when our interests would collide.
Now, I’m hearing that the EU is financing with public money Quality certification of their companies here in order to use those certificate to distinguish themselves and build better perception for their companies, to crush local emergent entrepreneurs.
The program is disguised as aid for development to educate local population about quality of goods and services, knowing that EU companies would be always preferred if the campaign is successful. The goal is to kill local emergent industrialists.
Additionally, there are foreign agents financing our minister of health and environment to crush local producers under the selective discourse of quality. I heard the minister is planning to go rampage soon on the local producers.
Using public money and NGOs for protecting and advancing foreign companies against local entrepreneurs is the new trend in the west aid to Africa.